Facebook Ad Formats PDF: Learn About Image, Video, Carousel, Collection and Instant Experience Ads

Boost business with stunning advertisement templates, graphics, and animations that complement your brand image. With Adobe Express, you have an endless array of options to highlight your products and services in digital and print formats. Push the boundaries of your creative marketing efforts with eye-catching advertisements that turn heads.

This ad option is broken down into two formats: Links and Carousels. Essentially, this means that you can either display a single-image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

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We pored through hundreds of ads to identify 50 amazing Facebook ad examples that grabbed our attention and enticed us to click. With examples from 17 industries (both B2B and B2C brands) that represent a number of different Facebook ad formats, you'll find tons of inspiration within to help you craft the perfect Facebook ad for your brand.

A Facebook ad format is the basic layout of your ad: a single image with text, a video, a full-screen interactive experience, etc. There are only seven basic ad formats, but with these seven, you can design a huge number of ad types aimed at different advertising objectives.

Your cover image may have to be adjusted to fit the screen which may involve trimming the image horizontally or vertically. We recommend uploading a high-quality image with as little text as possible to ensure an optimal display on all devices and screen sizes. Our accepted image formats for uploads are PNG or JPEG.

I am trying to find the optimal dimensions for posting a GIF on facebook, NOT the maximum MB size, but what the proportions should be. In other words, should it be square, or landscape? I can find no information about this on the web at all.

Hi, I love your Cheat Sheet. Now Facebook change again(!) the formats of the header and need adjustments to view at desktop. The safe area is smaller, again. The preview is variable, round our landscape/panoramic. Giving med grey hair every time fb change. Looking forward to see your update and workarounds for it.

The facebook group photo size listed here does not actually work. Even though that is the size listed everywhere, if you create an image that size, it cuts off. I wish someone could post the actual correct size.

If you have Adobe Acrobat software on your desktop, you're in luck. Acrobat is basically the king of all things PDF, and it can help you out. Use the software to export or convert PDFs to different file formats, including image formats. Follow these steps:

The supported video formats for Facebook video ads are MP4, MOV, and GIF. The aspect ratio for video ads displayed on both desktop and mobile devices is 1:1, while for mobile-only ads is 4:5.

The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types available. Your ads may show on numerous devices, such as mobile, desktop, or TV.

Suggestion: It is recommended that when posting on Facebook and Instagram, you should use square and vertical formats for both organic and paid. Since most people browse these channels on their phones, it maximizes your post's space in the feeds.

95% of the time, Facebook Lead Ads will outperform landing pages, but there is a role for both formats. One thing to note is that unless you follow best practices (below), your lead quality from Lead Ads is likely to be lower than a landing page.

Wow! This is a very informative article. I was looking for something like this before, Haha, and finally I found it. It was quite hard to adjust your pictures in facebook without knowing the right dimensions. Thanks for this wonderful tip!

Putting things in perspective always helps to see a broader picture and appreciate dynamics for real. In January 2021, Dentsu Aegis Network digital marketing agency published a report that covers the dynamics of spending on major advertising formats and compares estimates made before the COVID-19 pandemic hit (January, 2020) and after (January, 2021). 2ff7e9595c